PDF) Cleff, T., Dörr, S., Vicknair, A. and Walter, N. (2013): BRAND EXPERIENCE – how it relates to brand personality, consumer satisfaction and consumer loyalty. An empirical analysis of the Adidas brand,
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Adidas opens UK loyalty club as springboard to Europe - DecisionMarketing
How the Adidas app rewards loyal customers - Think with Google
Brand loyalty: Why it matters, how to get it, and how to measure it | Bazaarvoice
