Risk and Reward: An Analysis of #BoycottNike as a Response to Nike's Colin Kaepernick Advertising Campaign Abstract I. Introd
Nike's Colin Kaepernick ad created $163.5 million in media exposure
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/12858063/HO15_NSW_Tech_Pack_CKaepernick_08_rectangle_1600.jpg "Colin Kaepernick's Nike ad campaign, explained - SBNation.com")
Colin Kaepernick's Nike ad campaign, explained - SBNation.com
Colin Kaepernick is Nike's $6 billion man - CBS News
Nike stock price reaches all-time high after Colin Kaepernick ad - CBS News
Colin Kaepernick 'Dream Crazy' Ad Wins Nike an Emmy - The New York Times
Dream Crazy: The NFL's Outrage Became Nike's Marketing Advantage
Nike's Colin Kaepernick TV ad is inspirational, not controversial
CNN Business on Twitter: "Nike stock closed down after the company announced a new sponsorship deal with Colin Kaepernick, one of the most polarizing figures in football https://t.co/ZNzwVSnMbI https://t.co/INnwhCVe6a" / Twitter
Nike's Colin Kaepernick Ad Nearly Didn't Happen | GQ
Nike Stock Is Poised To Soar With The Colin Kaepernick Ad Campaign (NYSE:NKE) | Seeking Alpha
Colin Kaepernick Is the Star of Nike's New Ad Campaign—and the Protests Against It Are Hilarious | GQ
Despite recent 'progressive' ads with Colin Kaepernick, Nike gives more money to Republicans than Democrats • OpenSecrets
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_image/image/61142289/KaepNikeNFL_Getty_Ringer.0.jpg "Nike's Big Gamble on Colin Kaepernick - The Ringer")
Nike's Big Gamble on Colin Kaepernick - The Ringer
/cdn.vox-cdn.com/uploads/chorus_asset/file/12858583/nike_shares.jpg "Colin Kaepernick's Nike ad campaign, explained - SBNation.com")
Colin Kaepernick's Nike ad campaign, explained - SBNation.com
/cdn.vox-cdn.com/uploads/chorus_asset/file/12787667/Screen_Shot_2018_09_04_at_4.30.23_PM.png "Nike has made $6 billion since its Colin Kaepernick ad - Vox")
Nike has made $6 billion since its Colin Kaepernick ad - Vox
Nike needs to learn how to 'become more like Kaepernick,' not just profit off him, author says | CBC Radio
4 Branding Lessons From Nike's Colin Kaepernick Ad
Nike backs Kaepernick: A declaration of war?
/cdn.vox-cdn.com/uploads/chorus_image/image/61137087/Screen_Shot_2018_09_04_at_3.09.15_PM.0.png "Nike's Colin Kaepernick campaign seeks praise and profit, not justice - SBNation.com")
Nike's Colin Kaepernick campaign seeks praise and profit, not justice - SBNation.com
Nike (NKE) Earnings Put Colin Kaepernick Ad In Perspective - Bloomberg
Kaepernick's Nike shoe sells out for former NFL quarterback - TheStreet
Nike Colin Kaepernick Ad Caused Sales Increase
