TIL Sergei Bubka repeatedly and deliberately broke the world pole vault record by the smallest possible height so he could cash in on a Nike bonus with each new record. In a
Nike ad - 1993 Bubka Magic Shoe - YouTube
The strange evolution of the pole vault world record: from Bubka to Lavillenie | Athletics | The Guardian
SergeyBubka - Twitter Search / Twitter
Sergey Bubka – the tsar's last flight | SFC Riga
What application developers and brands can learn from Sergey Bubka » Polle de Maagt
Sergey Bubka - Wikipedia
Air Jordan Meets Air Bubka - Sports Illustrated Vault | SI.com
Sergey Bubka – the tsar's last flight | SFC Riga
Air Jordan Meets Air Bubka - Sports Illustrated Vault | SI.com