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Countering the doppelganger effect and boosting brand positivity in the age of consumerism.
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic | Semantic Scholar
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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
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PDF) Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
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