Daily Dose Marketing - Social Media Case Study: Under Armour encourages consumers to #RuleYourself on Facebook and Instagram! Under Armour wanted to reach millennials with their new campaign #RuleYourself encouraging them to
![Gateway on Twitter: "😲😲😲 If you buy anything in store at Under Armour Gateway on 15 August (TOMORROW) and post a pic of yourself there on your social media, you stand a Gateway on Twitter: "😲😲😲 If you buy anything in store at Under Armour Gateway on 15 August (TOMORROW) and post a pic of yourself there on your social media, you stand a](https://pbs.twimg.com/media/DkjshUXXgAAx4am.jpg)
Gateway on Twitter: "😲😲😲 If you buy anything in store at Under Armour Gateway on 15 August (TOMORROW) and post a pic of yourself there on your social media, you stand a
![Under Armour All-America players understand dangers, benefits of social media | USA TODAY High School Sports Under Armour All-America players understand dangers, benefits of social media | USA TODAY High School Sports](https://usatodayhss.com/wp-content/uploads/sites/96/2016/07/xxx__under_armour_12013.jpg)